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Alfred, in plain words

Alfred is a team of portfolio managers. They are AI personas, not people.
Each manager follows one written strategy.
You connect the broker account that you already have.
A manager sends you a proposal when its rules tell it to buy or sell.
You approve the proposal, and your broker places the orders.

Start in three steps ↓What is an API key? ↓The words we use ↓

Meet Alfred · 1 minute. The voice is computer-made.

Before you start

What Alfred is not

Alfred is not a broker.

You do not send money to Alfred. Your money stays in your broker account.

Alfred is not a trading platform.

You do not select shares in Alfred. A manager selects them from its rules.

Alfred is not an adviser.

Alfred does not tell you what is right for you. You select the manager.

Alfred does not trade without you.

A manager cannot place an order. It can only send you a proposal.

The picture

Who does what

You

You make each decision.

You select a manager. You approve or decline each proposal.

Alfred

Alfred holds no money.

The managers do the work. They send proposals with a reason for each order.

Your broker

Your broker holds your money and your shares.

Your broker places the orders that you approved.

The idea

What is a manager?

A manager is a strategy that a computer follows.
The strategy comes from published financial research.
After the market closes, the manager reads the prices of that day.
Then it applies its rules. The rules do not change from day to day.
On most days the rules tell the manager to do nothing.
When the rules tell it to buy or sell, the manager writes a proposal.
Each manager has a public record. The record shows each decision, good and bad.

What is a manager? · 1 minute. The voice is computer-made.

Walter Hayes

Buys good companies when their price is low.

Nadia Rahimi

Holds the shares that went up most in the last year.

Margaux Laurent

Holds the two strongest of five commodities.

Yusuf Mansour

Holds only investments that follow Islamic rules.

Read the profile and the record of each manager →

How to start

Three steps

Start in three steps · 1 minute. The voice is computer-made.

1
Connect your broker account
Alfred must see your account before a manager can size its orders.
1. Open Trade in Alfred.
2. Select Connect.
3. Select your broker.
4. Follow the instructions for that broker in the section below.
Result: Alfred shows your balance. Your money did not move.
2
Hire a manager
You tell one manager how much of your money it can work with.
1. Open Managers and read the profiles.
2. Select one manager and tap Hire.
3. Enter an amount in dollars.
4. Confirm.
Result: The manager sends its first proposal. No order is placed yet.
3
Approve the orders
You are the only person who can place an order.
1. Open the proposal on the Trade tab.
2. Read each order and its reason.
3. Tap Confirm to approve, or tap Decline.
Result: Your broker places the approved orders when the market opens.

Try it first with practice money

You do not need a broker account to try Alfred.
Alfred gives you a practice account with 100,000 practice dollars.
You can hire any number of managers on the practice account at no cost.
The steps are the same. Only the money is different.

Create a free account →

Step 1, in detail

What is an API key?

Some brokers give you an API key. An API key is a code that the broker makes for you.
Think of a hotel key card. The card opens your room, but it is not your passport.
The API key lets Alfred do two things in your broker account.
First, Alfred can read your balance and your positions.
Second, Alfred can send the orders that you approved.
Alfred has no function to withdraw money or to transfer money.
Alfred keeps the key encrypted.
You can delete the key at your broker at any time. Then Alfred can do nothing in your account.

Does my broker use keys?

eToroYes. You make two keys in eToro and paste them into Alfred.

Open eToro and sign in.
Open Settings, then select API.
Create a new key.
Tick one environment only: Demo for a virtual account, or Real for your funded account.
Copy the API key and the User key.
Paste the two keys into Alfred, then select Connect.

AlpacaYes. You make a key in Alpaca and paste it into Alfred.

Open Alpaca and sign in.
Select your Paper account to practise, or your live account to trade.
On the home page, find API Keys, then select Generate New Keys.
Copy the key ID and the secret key, because Alpaca shows the secret one time only.
In Alfred, open Alpaca, select Paper or Live, paste the two keys, then select Connect Alpaca.

Trading 212Yes. You make a key in Trading 212 and paste it into Alfred.

Open Trading 212 and sign in to your Invest or Stocks ISA account.
Select Practice mode to practise, or stay in your live account to trade.
Open Settings, then select API, then generate a key.
Give the key the account, portfolio, orders and history permissions.
Copy the API key and the secret, because Trading 212 shows the secret one time only.
In Alfred, open Trading 212, select Practice or Live, paste the two keys, then select Connect.

Alpaca Paper, Public, Webull and othersNo. You sign in to your broker in a secure window.

In Alfred, select Connect SnapTrade.
Select your broker from the list.
Sign in to your broker in the window that opens.
Give permission, then go back to Alfred.

No broker accountNo. Use the practice account.

In Alfred, select the practice account.
Hire a manager and continue with step 2.

After you start

What happens next

Most managers review their portfolio one time each month.
Each manager writes a short report at the end of each week.
Alfred sends you a notification when a proposal is ready.
A proposal waits until you approve it or decline it.
If you decline, nothing happens in your account. The manager continues its work.
You can stop a manager at any time. You decide if you sell or keep the positions.

What it costs

The practice account is free.
Alfred Pro is necessary when you use managers on a broker account that you connect.
This includes a virtual account at a broker.
Your broker can charge its own fee for each order.

See the price →

The risk

Share prices go up and go down. You can lose money.
A good record in the past does not promise a good result in the future.
A backtest shows how the rules did on old prices. It is not a real result.
Alfred is not a licensed adviser. A proposal is not personal advice.
Use money that you do not need in the next years.

Read the full risk disclosure →

Short answers

Questions

Where is my money?: Your money is in your broker account. It does not go to Alfred at any time.
Can a manager trade when I am asleep?: No. A manager can only send a proposal. The proposal waits for you.
Do I select the shares?: No. The manager selects the shares from its rules. You select the manager.
What if I do not have an API key?: Many brokers do not use keys. You sign in to your broker in a secure window.
Can I use more than one manager?: Yes. Give each manager its own amount. Each manager works separately.
Is there a smallest amount?: Yes. Your broker has a smallest order. A manager with many positions needs more money. Alfred tells you the amount when you hire.
How do I leave?: Stop your managers, then close your Alfred account in Settings. Your broker account does not change.

More detail: how a manager works each day →

One thing, one name

The words we use

Broker: The company that holds your money and buys and sells shares for you. eToro is a broker.
Broker account: Your account at the broker. Your money and your shares stay there.
Manager: A written strategy with a name and a face. It follows the same rules each time.
Proposal: A list of orders that a manager wants to place in your broker account.
Approve: You tap Confirm on a proposal. Only then does your broker get the orders.
API key: A code from your broker. It lets Alfred read your account and send approved orders.
Practice account: An account in Alfred with 100,000 practice dollars. It uses no real money.
Alfred Pro: The paid plan. You need it to use managers on a broker account that you connect.

What Alfred is not

Alfred is not a broker.

Alfred is not a trading platform.

Alfred is not an adviser.

Alfred does not trade without you.

Who does what

You

Alfred

Your broker

What is a manager?

Walter Hayes

Nadia Rahimi

Margaux Laurent

Yusuf Mansour

Three steps

Connect your broker account

Hire a manager

Approve the orders

Try it first with practice money

What is an API key?

Does my broker use keys?

What happens next

What it costs

The risk

Questions

The words we use

What Alfred is not

Alfred is not a broker.

Alfred is not a trading platform.

Alfred is not an adviser.

Alfred does not trade without you.

Who does what

You

Alfred

Your broker

What is a manager?

Walter Hayes

Nadia Rahimi

Margaux Laurent

Yusuf Mansour

Three steps

Connect your broker account

Hire a manager

Approve the orders

Try it first with practice money

What is an API key?

Does my broker use keys?

What happens next

What it costs

The risk

Questions

The words we use